"People from a planet without flowers
would think we must be mad with joy the whole time
to have such things about us."
~Iris Murdoch, A Fairly Honourable Defeat

Tuesday, November 17, 2009

The Saturday Evening Post- Feb. 10, 1912


I get caught up in the longevity of some old newspapers or magazines. When something so old survives the ravages of time and is still in one piece it just amazes me. I found this old Saturday Evening Post in a box of papers, not separated from everything else or in a protective sleeve, but just sitting in the bottom of the box. It was laying there..., a bit frayed around the edges, with some pages torn and it was dated February 10, 1912. Two areas were cut out with scissors ,like you would cut out a coupon. Both ads that were cut out said that you could send for more information. I guess someone did.
February 10, 1912. That's old!! In 3 years it will be 100 years old. For paper and ink that's just amazing. My parents weren't born yet. My grandmother was a teenager. We had not even been in a "World War" yet. Campbells soup was 10 cents a can and the center of population in the U.S. was Bloomington, Indiana?????
Wikipedia has some very interesting information on the history of this magazine if you're interested. If you go to this site you can read about it .
The illustrator of this cover is no where to be found. I don't mean the person himself, who is probably dead, but info. about him on the Internet. The famous artists/illustrators of the day like Clarence Underwood and J.C. Leyendecker did many of the covers for this magazine but F. Mehean Cuotes( Cootes, Coates????), it appears, only illustrated this one issue and never again. I can't read the signature clearly, so I may not be Googleing the right name but I looked up all the illustrators for Saturday Evening Post and this name never came up..., anywhere. It's a beautiful drawing. This artist must have been very good to have a drawing on the cover of this magazine.

The stories and articles are wonderful and depict the times that they were written in. Some things have changed drastically and some things haven't changed at all. For being written 97 years ago some of the worries and problems are strangely familiar.
What really surprises me is the advertisements and how many companies are still making these products....: Kellogg's corn flakes, Chiclets chewing gum, Quaker Oats, Campbells Soup, Grape-Nuts and Van Camp's Pork and Beans are all still available in our stores now. I find that very reassuring.
You could even buy a Ford Motel T touring car for $690 , a steel fireproof garage for $72.50 to put it in and build a 5 room bungalow to live in for $868. That included blue prints, specifications, lumber, millwork, floors, doors, and windows. If you wanted a fireplace mantel it was a whopping $11.75 more. Now I know why they called it the "good old days".

Please check out the other vintage items and stories on Past Due Tuesday and join us with your own wonderful things.

(Brasher Girl from Alabama just sent me a comment and gave me the right name for the illustrator of the magazine.She wrote..." I believe the cover illustrations for the February 10, 1912 issue was done by F. Graham Cootes." and she gave me a link. Thank you, thank you Brasher Girl. I really appreciate this.)

These are the photos of the advertisements in the magazine. Click on photo to enlarge the individual pictures.
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9 comments:

The 4 Bushel Farmgal said...

What a terrific find! A Gibson girl-type with the upswept hair and profile. Lucky you! I used to browse the out of the way bookstores for periodicals like this. I didn't collect them, but the articles and adverts were great.
I'd love to read that article about Congress - looks like they complained about their elected officials, too???

BrasherGirl said...

I love old magazines like that!

I believe the cover illustration for the February 10, 1912 issue was done by F. Graham Cootes. I found his name listed here. Hope this helps.

True Blue Roomie said...

Thanks for checking into the background of the artists, etc. Boy you are a thorough kinda gal! We've always heard how quickly papers can break down and be destroyed, but so many things we find are in wonderful condition, that it has us thinking otherwise. Thanks for participating in PDT, and by the way, we think an extra $11.75 would be well worth it for a mantle!

Cass @ That Old House said...

Clearly, the paper used 97 years ago was a whole lot better than the newsprint of today! What a wonderful find -- a treasure. I love these glimpses into "ordinary" life from long ago, seeing our similarities, and the threads that tie us together with the past. Lovely post!
Cass

Laura ~Peach~ said...

love it!

Madeline's Album said...

I love finding old papers and magazines seeing the ads and prices way back when. Great post and photos. Have a great day. Madeline

Karen Deborah said...

that's a great find!!! Is it worth money? Seems like it would be worth something. Maybe it should be in a museum. Love the prices. MY grandmother owned a little house on the Esplanade in Capitola that they paid about $800 for. They did not keep it or we would all be rich.

Chicken Boys said...

If you have the capabilites, and (I guess you'd need to get permission? I don't know) but it would be cool if you could scan and post some of the articles. I'd love to read them. And I'm sure others would, too. Just a thought.

Chef E said...

Van Camp Pork & Beans just flooded memories back! along with Wolf Brand Chili, how long has it been, since...